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artistic project “Comeback”

 The artistic project "Comeback". Presentation "Mercedes-Benz CLS-Class"





 National Centre for Contemporary Arts “Arsenal”, the Nizhny Novgorod Kremlin

 Nizhny Novgorod 



kalendar November, 24th, 2011


200 VIP


To present a brand new Mercedes-Benz CLS-class automobile, we created, carried out and presented an artistic project, featuring a photo exhibition and literature recitation in the museum of modern arts “Arsenal”. We offered several successful Nizhny Novgorod businessmen to downshift for one day and turn into fishermen, mountain climbers, wanderers. Photoshoots were arranged in beautiful reserve areas of the Nizhny Novgorod region. These marvelous shots of human reunification with nature were showed to the guests at the presentation, combined with the idea of a trailer, promoting the new Mercedes-Benz automobile.




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